In a world where fashion moves at a pace that wears out both clothes and people, slow fashion offers an antidote. It’s the choice to go for “less, but better.” A belief that what we wear can be ethical, timeless, and made with care — garments to treasure, not just consume. That’s the philosophy behind AMMA, a Greek brand that designs not simply to dress the body, but to honour the essence of the person wearing it.
Based in Thessaloniki with its own in-house production, AMMA radiates quiet confidence. Natural fabrics, clean lines, and an aesthetic inspired by the Japanese philosophy of wabi-sabi — a reminder that imperfection holds beauty, and authenticity speaks for itself.
The name AMMA carries a sense of calm and intention. And when followed by “One’s Garment”, it takes on even deeper meaning. This isn’t about clothes in general — it’s about your garment. The one that feels right on your body and speaks to who you are. Not because it simply “fits,” but because it expresses you.
This kind of approach to fashion — personal, conscious, authentic — is exactly why AMMA belongs on Sxedio Modas. Because this blog doesn’t just suggest what to wear.
It suggests what’s worth keeping.
AMMA isn’t a distant fashion label — it’s a small, close-knit team of three people who work together with purpose and care: two sisters and an engineer.
Nena brings the creative energy behind the designs — the vision, the feeling, the artistic touch. Rinio takes that vision and grounds it in production, structure and detail. And Theodoros, the third mind in the mix, handles the practical side: logistics, operations, and all the behind-the-scenes parts that make everything run smoothly.
They all work together from their base in Thessaloniki, not in some glossy showroom, but in a real space where ideas turn into garments — quietly, consistently, and with respect for the process.
Behind every AMMA piece, there are real people who love what they do. And it shows.
AMMA doesn’t create clothes for the moment — it creates pieces that stay. Garments that don’t tire, don’t shout, and don’t fade. Every design carries its own clarity: something you can wear again and again, without it ever losing its meaning.
That’s exactly what we look for in a modern capsule wardrobe, as we imagine it at Sxedio Modas. Clothes that feel truly yours, that “speak” to each other, and move with you naturally through different moments of your day.
AMMA fits right in — with an aesthetic that doesn’t expire, and a fashion voice that knows when to stay quiet so you can be heard.
With three different fit options – slim, regular, and oversize – and sizes going up to XXL, every piece is made to serve real needs: comfort, movement, shape. Whether you like something closer to the body or something more relaxed, there’s always a silhouette that feels right for you.
Some of the links in this article are affiliate links. If you choose to make a purchase through them, Sxedio Modas may earn a small commission — at no extra cost to you. We only recommend brands we genuinely believe in.
And get a pattern and instructions on how to sew this famous "Japanese Knot Bag"
